At an abnormal state, computerized showcasing alludes to
publicizing conveyed through advanced channels, for example,
web search tools, sites, online networking, email, and portable
applications. While this term covers an extensive variety
of showcasing exercises, which are all not generally settled upon,
we'll concentrate on the most well-known sorts beneath.
- paid Search
Paid search, or pay-per-click (PPC) advertising, typically refers to the
“sponsored result” on the top or side of a search engine results page (SERP).
You only pay when your ad is clicked. You can tailor your PPC ads to
appear when specific search terms are entered, creating ads that are targeted
to a particular audience.
PPC ads are flexible, visible, and most importantly, effective for many
different types of organizations. They are also contextual advertisements—ads
that appear when a person is searching for a particular keyword or term.
SEO:https://samarthcomputereducation.business.site/
Basically, site engine optimization(SEO) is the way toward advancing
the substance, specialized set-up, and reach of your site with the goal that
your pages show up at the highest point of a web index result for a
particular arrangement of watchword terms. At last, the objective is to
pull in guests to your site when they look for items, administrations,
or data identified with your business.
Website optimization can practically be seen as an arrangement of
best practices for good computerized showcasing. It implements the
requirement for a very much built and simple to-utilize site, significant
and drawing in content, and the validity for different sites and
people to prescribe you by connecting to your site or specifying
it in web-based social networking posts
Content Marketing
Have you heard the articulation, "Quality writing is everything?"
If not, you have now. Incredible substance is the fuel that drives your
advanced promoting exercises:
It is a key mainstay of present day SEO
It encourages you get saw via web-based networking media
It gives you something of significant worth to offer clients in messages
and paid hunt promotions
Making astute substance that isn't limited time in nature, yet rather
teaches and motivates, is intense yet certainly justified regardless of
the exertion. Offering content that is pertinent to your gathering of people
causes them consider you to be an important wellspring of data. Over that,
creative substance makes it more improbable that they will block you out.
Take in MORE
Web-based social networking Marketing
Take in MORE
Individuals aren't simply watching feline recordings and posting selfies
via web-based networking media nowadays. Many depend on informal
communities to find, look into, and teach themselves about a brand
before connecting with that association. For advertisers, it's insufficient
to simply post on your Facebook and Twitter accounts. You should likewise
mesh social components into each part of your showcasing and make more
distributed sharing open doors. The more your gathering of people needs
to draw in with your substance, the more probable it is that they will need
to share it. This at last prompts them turning into a client. Furthermore, to
really sweeten the deal, they will ideally impact their companions to wind
up clients, as well.
80%
of all Internet clients are on Facebook.
99%
of item buys are Pinterest stuck
Research from jeffbullas.com
Email Marketing
Email has been around for over two decades, and it's not going anyplace
at any point in the near future. It's as yet the snappiest and most direct
approach to achieve clients with basic data. The reason is straightforward:
Consumers are exceptionally joined to their messages. Simply ask yourself
how frequently you have checked your email in the past
hour...See what we mean?
In any case, incredible advertisers realize that an extraordinary email will do.
Effective email crusades must connect with, pertinent, instructive, and engaging.
To succeed, your promoting messages ought to fulfill these five center characteristics:
Dependable
Important
Conversational
Be composed crosswise over channels
Key
Take in MORE
Portable Marketing
As cell phones turn into an undeniably necessary piece of our lives,
it's imperative that advertisers see how to successfully convey on this
one of a kind and to a great degree individual channel. Cell phones are
kept in our pockets, sit beside our beds, and are checked continually for
the duration of the day. This makes promoting on portable fantastically
critical yet in addition exceptionally nuanced.
From SMS and MMS to in-application promoting, there are numerous
approaches to showcase on cell phones, so finding the correct technique
for your specific business is critical. Past the systems to convey your message,
you additionally need to consider coordination of your advertising crosswise
over advanced channels and ensure portable is a piece of that blend.
Take in MORE
Advertising Marketing
Advertising mechanization is a basic stage that ties the majority of your
computerized showcasing together. Without it, your crusades will resemble
an incomplete perplex with a pivotal missing piece. Showcasing robotization
programming streamlines and computerizes advertising errands and work processes.
Above all, it gauges the outcomes and ROI of your advanced battles,
helping you to develop income quicker.
At the point when utilized adequately, showcasing robotization will
enable you to increase genuinely necessary understanding into which programs
are working and which aren't. It will give you the measurements expected
to talk unquestionably about advanced advertising's effect on the main issue.
Course Details:
Google Certified
Digital Marketing Course
Be a Google Certified
Digital Marketer
Modules, Details & Fees
Total Modules-
25 (highest in Industry)
Duration- 2-5Months
|
Batches
Options
|
Regular
Batches
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Mon-Fri
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Alternate
Batches
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3 Days a Week
|
|
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Weekend
Batches
|
Saturday
+ Sunday
|
|
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Sundays
Batches
|
Only Sundays
|
1.
Advance Level Digital Marketing Course + Covers Basic Web
Design
2.
Google Certified Trainers
3.
Total Modules Covered:- 25
4.
100% Practical Training
5.
Free Website for One Year for Practical Training.
6.
Flexible Timings (Early Morning & Late Evening
Available)
7.
100% Placement Support
8.
Free demo Class available
9.
Google Certifications Included
10. Affordable Fees
|
|
Digital Marketing
Overview
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What Digital Marketing Exactly Is?
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What is SEO (Search Engine
Optimization)?
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What is SERP (Search Engine
Results Pages)?
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What is SEM (Search Engine
Marketing)?
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What is SMO (Social Media
Optimization)?
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What is SMM (Social Media
Marketing)?
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What is Blogging & Purpose of
Blogging?
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What is Adsense & Affiliates?
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What is Email Marketing?
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What is Mobile Marketing?
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What is Online Reputation Management?
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Keyword Research with Google Keyword Planner
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What
are Keywords and Key phrases
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Why
Keywords are Important in SEO
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What
is Keywords Research
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Why
Keyword Research in Important in SEO
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What
is Google Keyword Planner
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How
to Use Google Keyword Planner
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Analyzing
Keyword Competition
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Exact,
Phrase and Broad Match in Keywords Research
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Finding
Best Keywords for Our Website.
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SEO (Search Engine
Optimization) Course Details
1. On Page Optimization - SEO
•
Getting
Started with Head Section
Understanding
On Page SEO?
•
Domain
Name Selection & URL Structuring
•
Head
Section Optimization
•
Meta
Tags Optimization
•
Optimizing
Title Tags, Description Tags, Keywords Tags, Robots Tags
•
Optimizing
Open Graph Tags
•
Redirection
Tags
•
SEO
Friendly Content Writing
•
Heading
Optimization
•
Keyword
Density, Keyword Spamming and Keyword Stuffing
•
LSI
(Latent Semantic Indexing) Technique
•
Image
Optimization Strategies
•
Link
Optimization Strategies
•
Robots
File Creation
•
XML
Sitemap Creation
•
Sitemap
Submissions
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||
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2. Off Page Optimization – SEO
•
What
is Off Page SEO?
•
Why
Off Page is Important?
•
What
Are Backlinks?
•
Backlinks
Creation Methods
•
Difference
Between Do Follow and No Follow Backlinks
•
What
is Google Page Rank
•
How
To Increase Google Page Rank
•
Web
Directory Submissions
•
Social
Bookmarking
•
Article
Writing & Submission
•
Press
Release Writing & Submissions
•
Comment
Writing
•
Guest
Blogging
•
Classifieds
posting
•
Forum
Posting
•
Link
Exchange (one way, two way and three way)
•
Search
Engine Submissions
•
RSS
Feeds
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3. Search Engine Algorithms
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What Are
Search Engine Algorithms
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Why Search
Engine Create Algorithms
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Google
Panda Algorithm
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Google
Penguin Algorithm
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Google EMD
Algorithm
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Google
Humming Bird Algorithm
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Google Caffeine Algorithm
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Content Marketing
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Understanding Content Marketing
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Importance of content in Digital Marketing
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Finding Topics For Content Marketing
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Creating Fresh and Unique Content
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Tutorials and Event Based Content Marketing
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Content Spinning
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Grammar Checker Tools
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Duplicate Content Checker Tools
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Importance of Images in Content
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Content Syndication
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SEO friendly Content Writing
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SEO Tools
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AHREFS – Website Analysis Tools
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Backlinks Checker Tools
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Moz Domain Authority
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Moz Page Authority
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Plagiarism Checker Tools
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Automatic Sitemap Generator
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Google URL Submitter
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Google Site command
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Google Cache command
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Google Link command
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Google Webmaster Tools
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Understanding Google Webmaster Tools
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Importance of Google Webmaster Tools.
|
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Setting Up Google Webmaster Tools Account
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Adding Websites to Google Webmaster Tools
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Tracking the performance of website in Google Webmaster
Tools
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Tracking clicks, Impressions, site Position and CTR’s
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Google Manual Penalties
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Google Automatic Penalties
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Using Google Link Disavow Tool
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www and Non www website versions
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GEO Targeting through GWT
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Link Analysis through GWT
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Internal Link Analysis through GWT
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Google Analytics Tool
Understanding Google Analytics Tool
Why Google Analytics Tool is Important
Starting with Google Analytics Tool
Setup an account with Google Analytics Tool
Adding site to GAT
Tracking visitors through GAT
Location, Browser, OS and Device tracking through GAT
Real
time and offline tracking through GAT USE behavior tracking through GAT
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||
Google Business /Places Listing and GEO
Targeting
•
What is Google Business?
•
How to get listed at Google Business
Center?
•
Google Business Verifications
•
Setting Up your Business Profile in
Google Places.
•
Setting Up Profile Pictures and
Cover Photos in Google Business.
•
Creating Reviews in Google Places
•
Google Business Listing Optimization
|
Search Engine Marketing (Google Adwords)
•
SEM
Introduction
•
Understanding
Google Adwords
•
Account
Creation and Setup in Google Adwords
•
Campaign
Management
•
Understanding Text, Display and Video Ads. Sign-Up With
Google Adwords
•
How
to select Keywords for PPC Campaign
•
Creating
ADs for your PPC Campaign
•
How
to Manage bids in PPC Campaign
•
Creating
Display Ads
•
Creating
Text Ads
•
Creating
Video Ads
•
Ad
Extensions
•
Monitoring
Clicks, Impressions and CTR’s in Adwords
•
Making
Payments in Google Adwords
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||
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Google Adwords
Certifications
|
|
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Google Adwords Exams Theoretical Preparation
|
|
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Sign Up for Google Adwords Certifications
|
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|
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ORM - Online Reputation
Management
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What is
ORM?
|
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How to
Manage ORM?
|
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Creating
Positive Reviews.
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Optimizing Review Pages.
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Social Media
Optimization / Marketing
|
|
|
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What is
Social Media (Basics)?
|
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Why Social
Media is Important for Online Promotion?
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Different
kind of Social Media and Networking Sites.
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Facebook
•
How
to create a page on Facebook?
•
How
to Promote your business on Facebook?
•
How
to Increase likes for your facebook page?
•
How
to Add Facebook Fan Page On Your Website?
•
Difference in Facebook profile, page and groups. How to Join Groups and Promote your
business.
|
||
|
Google
Plus
•
What
Google Plus is?
•
How
to Create Profiles on Google Plus?
•
Difference between Individuals and Company Profiles. Why to Promote at Google Plus?
|
||
|
Twitter
• What is Twitter?
• Why Twitter is Important?
• How to Create a Twitter Business
Page?
• How Tweet Like Professionals?
• How to Increase Twitter
Followers?
•
How
to Twitter Page for Organic Search?
|
||
|
You
Tube
• Why You Tube?
• How to Create Videos?
• Understanding Video Marketing
•
Link
Building With You Tube
|
||
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Blogging/ WordPress
|
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|
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What is
Blogging?
|
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Purpose of
Blogging?
|
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How to
Blog?
|
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What is
WordPress?
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Wordpress.org
& Wordpress.com
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How to
Setup a Blog on WordPress?
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WordPress
Themes.
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WordPress
Plugins.
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Setting Up
Navigations and Menus.
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WordPress
Widgets.
|
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How to SEO
of a WordPress Blog/ Website?
|
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Internal
Linking in WordPress
|
|
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|
WordPress
site Backup.
|
|
|
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Blog Monetization
|
|
|
|
What is Blog Monetization?
|
|
|
|
Why to Monetize a Blog?
|
|
|
|
Blog Monetization with Google Adsense
|
|
|
|
Blog Monetization with Affiliates
|
|
|
|
Google Adsense
|
|
|
|
Understanding Google Adsense
|
|
|
|
How to apply for Google Adsense
|
|
|
|
How to easily get Approved with Adsense
|
|
|
|
Difference between Text and Display Ads
|
|
|
|
Placing Advertisements on you Blog or Website
|
|
|
|
Custom and URL channels
|
|
|
|
Optimizing Google Adsense Ads for best performance
|
|
|
|
Allow and Add categories
|
|
|
|
Performance Reports
|
|
|
|
How to earn money with Google Adsense
|
|
|
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Getting Cheques from Google Adsense
|
|
|
|
Affiliates Marketing
|
|
|
|
Understanding Affiliates Marketing
|
|
|
|
Difference between Adsense and Affiliates
|
|
|
|
How Affiliates Marketing works
|
|
|
|
How to apply for Affiliates
|
|
|
|
Direct and In-Direct Affiliates Marketers
|
|
|
|
How to create coupons in Affiliates Marketing
|
|
|
|
How to Earn money with Affiliates Marketing
|
|
|
|
Applying as an affiliate at Amazon, Flipkart and other
major Ecommerce websites
|
|
|
|
Optimizing Affiliates for best performance
|
|
|
|
Lead Generation
|
|
|
|
What is lead generation
|
|
|
|
Lead generation with SEO
|
|
|
|
Lead generation with Adwords
|
|
|
|
Lead generation with B2b and B2C
|
|
|
|
Lead generation with SMS Marketing
|
|
|
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Lead generation with Email Marketing
|
|
|
|
Landing Pages
|
|
|
|
Understanding Landing Pages
|
|
|
|
Why Landing Pages are important
|
|
|
|
Creating Landing Pages
|
|
|
|
Landing Page Templates
|
|
|
|
Landing Page Analysis
|
|
|
|
Freelancing
|
|
|
|
Understanding Freelancing
|
|
|
|
Freelancing Websites
|
|
|
|
Sign Up with Freelancing Sites
|
|
|
|
Getting Projects through freelance websites
|
|
|
|
Revision
|
|
|
|
Relax & Revise what you have learned at Delhi Courses
|
|
|
|
Make Queries you have
|
|
|
|
Create Strategies for Your Future
|
|
Contact Us:-9898550168
Email Us:-samarthcompedu@gmail.com
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